By Linda Tancs
Acting on its environmental manifesto, Virgin Atlantic’s maiden voyage using alternative fuel took place over the weekend. Powered by a fuel derived from coconut oil, a plane set off from Heathrow to Amsterdam. Some have deemed the initiative a stunt, perhaps because some reports place airline emissions at 1.6% of all global greenhouse gas emissions. Whatever the case, the effort fulfills part of Branson’s $3 billion climate pledge–a worthy goal, indeed.
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