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Travel Search Engine Merger Provides Added Convenience to Consumers

By Linda Tancs

Internet savvy travel consumers may not have to worry about cross checking results on Kayak ( and SideStep ( any longer.  Their merger promises enhanced searching capabilities, including more data and faster results.  According to SideStep, its toolbar will continue to work as usual.  Time will tell whether post-merger integration issues enhance or thwart the customer experience.

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