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Lost in Translation

By Linda Tancs

Just as marketers research their brand names in foreign markets so as not to offend, so too must tourists be wary of the shirt or purse sporting a phrase or logo in a foreign language.  Case in point:  Cameron Diaz toted a bag in Machu Picchu emblazoned with Mao Zedong’s “Serve the People” slogan in Chinese.  The problem is that Peru suffered an insurgency by the Maoist Shining Path rebels some twenty years ago.  Just another reason to research your destination before you travel and pack accordingly.


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