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New Hotel Chain Promises a Lofty Experience

By Linda Tancs

If tight ceilings, small beds and even smaller TVs are putting a crimp in your hotel experience, then maybe Starwood’s new offering will give you a lift, or should I say, a loft.  “aloft” is the newest budget entry in the chain’s array of properties, sporting oversized windows, HDTV flat panels, oversized beds and showers, and 9-foot ceilings that even Brobdingnagian guests should find comforting.  The majority of open properties at the moment are in North America, ranging from Montreal in the East to Rancho Cucamonga in the West.  Other properties slated to open in 2009 and beyond include hotspots such as Orlando, Nashville and Denver in the U.S. and international locales such as Brussels, U.A.E. and the Asian Pacific region. With hotel development in full vigor worldwide among the leading players, let’s hope that guests won’t be aloof over aloft.

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