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Heathrow Ad Likely to Promote Ire

By Linda Tancs

Following up on our 3 April post, a recent ad by British Airways promoting Heathrow’s new Terminal 5 will likely throw salt into the wound of any traveler who “benefited” from the experience.  The ad, entitled “Feel Calm Again,” directs you to “immerse yourself in serenity as you flow effortlessly through your journey.”  Yep.  Memo to Ad Team:  Major media ad placement shall hereafter take place following successful testing of new launches.

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